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Regal Cinemas

EDI Goes to the Movies with Regal Cinemas and Dynamics AX

Category: Case Study
Vertical: Technology

Regal Cinemas ensures customers get their complete movie experience seamlessly with an EDI for Dynamics AX solution built to grow with them. The continuing growth of Regal's theater network caused Regal to transition away from their existing purchasing system and implement Dynamics AX for Financials. At that time, the company knew that their homegrown EDI solution wouldn't be able to scale with them and that they needed a comprehensive EDI solution that worked well with their Dynamics AX implementation.

Business Problem:

  • Homegrown EDI solution was unable to scale to support expanding business
  • Needed an EDI solution that provided tight integration with Microsoft Dynamics AX 

Problems solved with Data Masons EDI:

  • No ERP modifications were required for tight integration with Dynamics AX
  • Automated key EDI processes to support the purchasing and receiving logistics necessary to run over 600 theaters
  • Easy set-up of food service vendors thanks to Data Masons library of 9800 documents and 1800 trading partners


  • Scalable EDI solution that can accommodate an increase of trading partners as the company continues to grow
  • Backed by a responsive customer support team that provides a response within a day
  • EDI will be uninterrupted as Regal plans their upgrade to Microsoft Dynamics 365 for Operations

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