Posted By: Heather Robinson /
There is considerable pressure at the top of the supply chain, which is where Wakefield Canada sits. It is the exclusive Canadian distributor for Castrol premium lubricants.
The challenge is to integrate with and satisfy thousands of customers from coast to coast (see graphic), from strategic accounts like the giant retailers Canadian Tire and Costco, through OEMs like General Motors, down to sole-proprietor auto shops. Nothing short of excellence will do: those customers depend on Wakefield Canada for continued operations that meet their consumers' needs.
Wakefield's customers make their satisfaction known via vendor scorecards, by word of mouth (both online and off), and through their continued business...