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Partnerships in the Right Direction: Dispatches from Directions North America 2019

I just got back from the Red Rock Casino Resort & Spa in Las Vegas, where I attended Directions North America. The Directions North America conference, held May 5-9, 2019, is the premier Microsoft Dynamics 365 Business Central event driven by Partners – for Partners, and had over 900 attendees. logo

What originally started as a Dynamics NAV-focused conference 15 years ago has now become a unique event where Dynamics GP, NAV, and Business Central partners from across the US gather. The event offered over 150 sessions, focused on capturing the interest of various audiences. It featured technical workshops, new partner onboarding sessions, product roadmap overviews, and even business building discussions. While Directions is primarily attended by Microsoft partners from across the US, there is extensive representation globally as it’s become a truly an international event.

There were several key takeaways, including:

  1. Microsoft is doubling down on its commitment to the Dynamics 365 Business Central marketplace. In April 2019, Microsoft announced plans to update Dynamics 365 twice a year, which they reinforced at the Directions conference. The Microsoft team was represented and was the largest single partner attendee at the event,. Over 60 resources conducted meetings, support efforts, and planning sessions for the partners in attendance. 
  2. Partners are energized with the direction of Dynamics 365 Business Central. Microsoft announced 100 new improvements to its latest version of Dynamics 365 Business Central, based on direct feedback from both partners and customers. The next release in October 2019 will focus on driving reduced friction with ISV integration, improved UI focus, and enhanced migration tools. Microsoft is listening to what the channel needs and is building out a platform for success that the partners are excited about. 
  3. The partners are really seeing success with a focus on leveraging ISVs to fill gaps. Microsoft Dynamics NAV has historically been a solution that encouraged customization directly within the ERP. With the new architecture of Dynamics 365 Business Central and its focus on being a cloud-based solution, partners are leveraging ISV solutions to fill in functionality/capability gaps. The trend is to now move away from highly customized ERP deployments, and to instead take advantage of best of breed solutions that can complement the already extensive functionality available in the system.

All 3 of these trends are great news for Data Masons Software and its Vantage Point EDI solution.  The marketplace is ripe for customers who are now anxiously investing in Microsoft technology. The Dynamics partner community is seeing success and investing even more in driving solutions into the Business Central solution set. And with the need for a highly flexible and scalable solution that can offer world-class EDI capabilities built specifically for the Microsoft Dynamics community, Data Masons Software is well prepared for success.

If you're a Dynamics partner, please get in touch with us to learn how we make EDI simple for Microsoft Dynamics clients.

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