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Data Masons Blog

2 min read

Beverage Manufacturer Implements EDI to Support Bigger, Faster Business Expansion

July 7, 2016 @ 10:07 AM

good-2-grow-logo.pngFamily owned and operated, good2grow®, has always lived, slept and dreamed healthy kids drinks. However as they quickly became America's leading experts in the children's beverage category, they found that the lack of an integrated EDI solution challenged their ability to grow the business as they desired. For a company who is committed to building lasting customer relationships with its trading partner and broker networks, they were spending far more time managing order entry and invoicing processes than they were nurturing customer relationships.

When looking for an EDI solution to integrate with their Exact Macola ERP, Patrick Fredrich, good2grow’s Vice President of IT, stated that the two most important features they were looking for were flexibility and scalability. The company needed an EDI solution that was flexible enough to align with both the company’s and the customers’ evolving business requirements and one that could easily scale as the business expanded. Automated integration of major customers, such as Walmart and Home Depot, was also key as the company wanted to fully-maximize its transactional efficiency with its high volume customers.

The company selected Vantage Point EDI from Data Masons and according to Nick Hutchens, IT Manager at good2grow, the company quickly saw its return on investment. With automation and scheduled task capabilities, the company has achieved record-breaking 99% efficiency with customer order processing and operates nearly 100% green with a majority of its processes running through EDI. Since implementing EDI, the company has also been able to:

  • Remain self-reliant on the company’s in house development team thanks to a comprehensive library of out of the box trading partner maps;
  • Increase human capital efficiency, enabling staff to switch from order takers to customer relationship builders;
  • Successfully transition from an in-house warehousing model to a 3PL environment; and
  • Decrease the time required to onboard new partners and brokers.


Watch these short videos to hear first-hand about good2grow’s experience and how it's leveraging EDI to grow its business faster. 


Dennis Bruce
Written by Dennis Bruce

Dennis Bruce joined Data Masons Software in February 2008 where he manages all sales and marketing functions. His experience with the Microsoft Dynamics product line and partner channel go back to 1999 when he joined the North American Subsidiary of Damgaard, the original developers of Microsoft Dynamics AX, in a sales and channel management role. In 2001, Damgaard merged with Navision and Dennis became a Regional Sales Manager responsible for all revenue in Navision’s East Region. Dennis continued on to Microsoft with their acquisition of Navision in July 2002. His roles at Microsoft for the next 4 years revolved around Microsoft Dynamics ERP sales and Partner Management & Development.