We've talked before on this blog as to how social media has transitioned from a nice-to-have component of a strategic marketing plan to a must-have item on the checklist. And thankfully Microsoft is supporting the growth of the social channel, with initiatives such as "Nurture Butterfly," which provides Dynamics partners with a comprehensive social media solution.
But no matter where you are in your social media plan, whether a novice or experienced socialite, there are some basic questions you should answer and best practices you should follow to help guarantee the success of your social efforts. At last week's GP Partner Connections 2011 conference in Vegas, Mark Polino and Jon Rivers covered off just that in their presentation Leveraging Your Online Presence to Turn Lost Opportunities into Wins. In this session, VAR and ISV attendees learned the value of social media in building relationships, reputations and sales pipelines within the Dynamics community and how to execute a social media plan step-by-step.
If you didn't make the trip to Vegas or were unable to attend the session, you can still benefit from the information given on how to kick start and maximize your social media presence. As a next step towards increasing the social participation of Dyamics partners, Mark and Jon have published the ebook Social Media for Microsoft Dynamics Partners.
This ebook, now available for Kindle on Amazon.com and also available as a PDF, is a short, introductory book geared toward the specific business needs of Microsoft Dynamics VARs and ISVs. There are plenty of generic social media guides available, and as I mentioned, Microsoft provides some guidance to partners, but Mark and Jon felt that Microsoft Dynamics partners were missing an independent source of social media help designed for their unique business.
The hope is that this ebook can increase the awareness of social media channels and guide participants in how to maximize their presence. With the right tools and social media best practices in place, Mark and Jon want to help partners increase their knowledge within the community, extend their professional network, give them an ongoing communication channel outside of face-to-face encounters and help them to ultimately drive more business.
Looking forward to seeing you socially!