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Peet's Coffee & Tea Brews the Perfect Blend with Microsoft Dynamics AX and Dynamics EDI

Peet’s Coffee & Tea, Inc. (PEET) is the premier specialty coffee and tea company in the U.S., and Microsoft Dynamics AX 4 client, that was recently recognized by Microsoft with a 2011 Microsoft Dynamics Customer Excellence Award for excellence in Evangelism.

With Peet’s selling through a vast network of retail outlets, EDI is a critical part of their business operations to ensure accuracy, timeliness and traceability when dealing with their trading partners, ranging from large retailers such as Target to smaller retail stores. Peet’s relied on their partner with food & beverage industry expertise to find an easy-to-implement replacement solution to meet their Dynamics AX EDI requirements, as after 18 months of trying to implement another EDI solution, they were at a standstill.

Specifically, Peet’s initial EDI solution could not meet the EDI specifications required by Target, putting the company in an undesirable position with one of its largest retailers. Another one of Peet’s significant challenges was that after the shipment left, the shipping manger had to manually enter each package thru a Web portal. And with one shipment potentially having hundreds of cartons, the shipping manger was under the gun to get the shipments logged into the portal. The biggest problem was time constraints; the shipping manger was given a certain amount of time to get the data entered or else the system would log off the user and the user would have to start the process over again.

To resolve these issue, Peet’s requested the help of their Microsoft reselling partner who immediately engaged Data Masons’ EDI, ERP and retail industry expertise to bring about swift resolution to Peet’s EDI integration challenges. Given the critical circumstances related to Target, Peet’s requested to undergo a pilot program to get Target quickly up to speed. Once onsite Data Masons had a working document with Target deployed and tested in a matter of 3 days – not the weeks, or even months, typical of other EDI solution providers. Peet’s was also able to utilize and print the VICS BOL in Vantage Point EDI, eliminating the challenging time constraints of the previously manual processes.

Data Masons’ Vantage Point EDI solution is an ideal fit for Peet’s, as well as for other companies that do business with major retailers, as it enables unlimited transaction processing without additional document and transaction fees. Built on three key Microsoft technology components - .NET, SQL and XML – Vantage Point EDI can traverse large record sets with lightning speed, making it an enterprise-class solution for companies like Peet’s that process a high volume of EDI transactions per month.

Peet’s saw immediate results with Data Masons, resolving their 18-month integration challenge with a previous EDI solution, and gained long-term confidence that they can quickly onboard new trading partners as their network continues to grow.

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