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Data Masons Blog

2 min read

Hershey Creamery Company Dishes Up a New Flavor with Microsoft Dynamics GP and Integrated EDI

October 17, 2014 @ 4:10 AM

GP win

From the Desk of Dennis Bruce:

Serving parlors, C-stores, schools and colleges in 30 states at over 26,000 locations, Hershey Creamery Company depends on its large trading partner network to support its growing business. Supplying many of the top 5 leading food service providers, Hershey Creamery found that to conduct business with these partners they would have to go through iTradeNetwork. Given iTrade’s key role in handling communications within the food services industry, the customer not only needed to implement an integrated EDI solution that met partner mandates, but also one that could get them up and running with iTrade starting day one.

Working with their Microsoft Dynamics reselling partner, Hershey Creamery launched its search to find an EDI for Microsoft Dynamics GP solution provider that would accommodate their EDI requirements, and do so with little to no customizations to the Dynamics GP platform. Until now, Hershey Creamery was not required to run EDI and so it was important that the company’s solution-of-choice be one that was cost-effective and quick to implement. And with no Microsoft Dynamics GP upgrade on the horizon, they wanted to work with an ISV provider that would continue to support their ERP version, even when Microsoft no longer supports it.

Given the VARs previous experience working with Data Masons and the Vantage Point EDI for Microsoft Dynamics GP solution, they recommended that Hershey Creamery evaluate Data Masons’ EDI Made Simple® approach. Hershey Creamery quickly narrowed the pool of solutions down to Data Masons after learning about the company’s unique EDI technology and ability to be up and running immediately with iTrade’s maps.

Data Masons was able to serve up a double-scoop to the customer: an EDI solution that did not require any customizations to the ERP and one that mapped quickly to iTradeNetwork. Throw a few sprinkles on top – no challenges during install, ability to easily implement with new trading partners as required and confidence to scale to meet business needs - and the customer found a perfect flavor combination of integrated EDI and Microsoft Dynamics GP.

 

 

 

 

Dennis Bruce
Written by Dennis Bruce

Dennis Bruce joined Data Masons Software in February 2008 where he manages all sales and marketing functions. His experience with the Microsoft Dynamics product line and partner channel go back to 1999 when he joined the North American Subsidiary of Damgaard, the original developers of Microsoft Dynamics AX, in a sales and channel management role. In 2001, Damgaard merged with Navision and Dennis became a Regional Sales Manager responsible for all revenue in Navision’s East Region. Dennis continued on to Microsoft with their acquisition of Navision in July 2002. His roles at Microsoft for the next 4 years revolved around Microsoft Dynamics ERP sales and Partner Management & Development.