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Data Masons Blog

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Day 2 of Microsoft Worldwide Partner Conference Focuses on Emerging Opportunities Ahead

July 10, 2013 @ 2:07 AM

Monday at #WPC13 focused on Opportunities to Accelerate, yesterday focused on the emergence of enterprise social technologies and the cloud integration of the Microsoft Partner Network.

You know that I was especially excited to hear that yesterday alone at WPC, there were over 17,631 social media mentions of WPC 13, the partner channel, Microsoft and Surface. And Microsoft reports that they received an estimated 49.6 million impressions resulting from the 13,659 mentions on Twitter! That’s fantastic activity and impressive results. A round of applause to the Microsoft social community! So proud of how much we have grown in the past couple of years.

In Microsoft’s wrap up of the day, they report:

Released yesterday by Microsoft, a global survey of nearly 10,000 employees revealed the differences in how large companies and SMBs purchase and adopt social tools, resulting in unique partner opportunities. Despite the differences, nearly 50% of surveyed employees who use enterprise social tools indicate that it has increased their productivity—and would even use their own money to pay for such technologies! Tools like Yammer, SharePoint and Dynamics CRM show how Microsoft is leading the way towards the enterprise social revolution and is helping partners to quickly capitalize on the opportunity.

Day two of WPC 2013 also focused on what’s to come for the Microsoft Partner Network. Julie Bennani’s blog discusses the details of the new Cloud Essentials and Cloud Accelerate program, how application innovation and device selling increasingly focuses on user experience design and will onboard Windows Embedded partners, how unifying our infrastructure go-to-market approach and amplifying our Cloud OS vision will win the data center, and how Business Analytics/Big Data unlock insight from any data—structured or unstructured—via our data platform. With 430,000 partners worldwide, we know we are on our way to capitalizing on all the customer opportunity ahead!

Don’t forget to check out Channel Chief, Jon Roskill’s blog post for more insights and information.

And then on a personal note, great catching up with colleagues and meeting new folks at the IAMCP event yesterday and at the WPC #usparty last night at the Houston Museum of Natural Science. If you haven’t yet engaged with the IAMCP, don’t let the opportunity pass you by at #WPC13. Involvement with IAMCP is a must-have for Microsoft Partners, just ask its members!

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