Posted By: Marketing /
I've been to more Convergence conferences that I can count, but by far today's keynote was the best of those that I've attended. With a record setting 11,000+ in attendance, I can't imagine that I'm the only one with this thought. (Microsoft really wants our feedback on the opening keynote and sessions today, so don’t forget to fill out your evals!)
I thought last year's keynote was well-received, but Kirill's presentation today topped them all. Today's keynote focused on the themes of collaboration and unity, specifically around uniting the functions of business, technology, customers and processes. He went on to highlight Microsoft Dynamics customers Chobani Inc., Habitat for Humanity International, Revlon Inc., Shock Doctor Inc. and Weight Watchers International Inc. A couple highlights:
- Revlon, one of the strongest consumer brand franchises in the world and a Microsoft Dynamics customer, brings the concept of unifying IT and business to life. The company is transforming the way people work and collaborate, starting by replacing 21 disparate business systems and 531 point systems with Microsoft Dynamics AX.
- Chobani, maker of America’s No. 1-selling yogurt brand, uses a wide range of Microsoft technologies, including Microsoft Dynamics AX and CRM to keep pace with its aggressive plans for future global growth. The company uses Microsoft Dynamics CRM to communicate and connect with its consumers around the clock. Chobani also recently opened a new domestic manufacturing facility in Twin Falls, Idaho — considered the world’s largest of its kind — and was able to bring it online with Microsoft Dynamics AX in just 27 days.
The day also brought some major announcements as recapped by @ReadSoft:
- Microsoft announced the acquisition of social analytics vendor Netbreeze, and prepared some dates for new product updates. The social analytics possibilities with Netbreeze looked very exciting, and blogger Mani Ramachandran (@mani_ram1) has gone into nice detail about some of the features in this post.
- Updates announced on day two included the announcement of Azure-based Dynamics AX in 2014. Mary Jo Foley (@maryjofoley) of ZDnet has given an excellent wrap of more of these announcements here.
- Outside of the specific announcements on day two, the cloud remained a major theme and talking point. Forbes writer Louis Columbus (@LouisColumbus) looks at the wider issue of Microsoft’s cloud strategy in this piece; while Michael Krigsman picked up on a particularly nice quote from Tatarinov which he tweeted:
@mkrigsman: “Microsoft is transforming into a devices and services company. Cloud is an integral part of Microsoft.”
Rest up tonight fellow Convergence -goers. At this pace, day 3 is sure to bring even more!