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It’s not just the Tweet, but how it’s Tweeted: Using #hashtags to benefit the Microsoft Dynamics community

When we launched our Twitter account, I needed to explain #hashtags and how to best use them to my colleagues. While doing so my brain started to run-off into all different directions (nothing unusual there) about how ISVs, VARs, Subject Matter Experts, User Groups (e.g. AXUG, GPUG, NAVUG), Conferences (e.g. Convergence 2011) and of course, Microsoft benefit from using consistent #hashtags in their Tweets.

If you’re unfamiliar yourself, the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Read "What are Hashtags" for more information.

So why should you care about #hashtags? If you use #hashtags then your message is categorized according to each tag, which makes it easier for someone to find information on a specific topic. As members of the Dynamics community, we can help potential prospects, partners, consultants, etc. navigate to relevant information by making sure we categorize our Tweets with the appropriate tags. For some of you, you might narrow that objective down even further and use tags more focused on a specific Dynamics platform, or even a type of product. Remember though, that hashtags are included within a Tweet’s 140 character limit, so choose wisely.

What #hashtags we should use? That’s not something I can decide, but I’ll help by initiating that discussion. From my own searches, I found the following tags most commonly used within the community:

Has anyone seen other ones being used? If so drop me an email at jon.rivers@datamasons.com or just leave a comment on this post. I also think it might be worth creating additional tags to further help categorize content within the community. Suggested tags:

Those are just a few suggestions, but what about vertical markets, such as retail, for example? The list could go on and on, but hopefully this will make you think about how you Tweet so that the right people have the right information at their fingertips. By categorizing Tweets, not only is information easier to find, but it also drives awareness within our Microsoft Dynamics Community.

And with Convergence on the horizon, don’t forget to use #CONV11 on your conference-related Tweets so that your followers can easily stay in-the-know on the latest news coming from the conference! Another tip on hashtags: When it comes to conferences, most of us in the Tweeting community use as few hashtags as possible as it makes it easier to follow the entire conference conversation. So at the very least follow #CONV11 and then go from there!

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