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Profiles in Successful EDI Integration: In-Zone Brands® Quenches Its Thirst for Proven, Integrated EDI Solution

From Dennis Bruce of Data Masons:

In-Zone Brands®, a fast growing maker of popular children's beverages and their sister company bubba brands®, thermal hydration experts, needed a proven integrated EDI solution to seamlessly manage its data transactions between its 100+ trading partners. With this vast retail network and running Exact Macola ES, the company wanted all of its outsourced logistics managed through EDI, including the 940, 945, 943, 944 and 947 document set.

In-Zone selected Data Masons’ Vantage Point (Exact EDI) solution to fully-automate its EDI transactions given the company’s experienced staff, its support of the industry’s largest document library and its ability to eliminate unnecessary and unpredictable transaction and document fees. Once implemented, In-Zone was quickly able to push 95% of its orders through the Vantage Point solution, and gained the ability to interact with factories and freight forward in China for purchasing and delivery via 850s.

As an alternative to Data Masons handling all of their ongoing mapping and compliance requirements, In-Zone chose to manage their own EDI maps and partners in-house. With the Exact EDI Universal Data Translator (UDT), Data Masons could offer In-Zone the flexibility to easily manage compliance maps in-house.

Since the initial implementation and automation of the 940 document set, In-Zone has expanded its use of the Vantage Point solutions to now fully automate its TMS system. Prior to Vantage Point, In-Zone’s 3PL warehouse was handling its transportation, but the decision to bring this process in-house gave In-Zone the opportunity to further leverage Exact EDI handle all of the transactions between systems.

Profiles in EDI Integration

Dennis Bruce

Posted By: Dennis Bruce

Dennis Bruce joined Data Masons Software in February 2008 where he manages all sales and marketing functions. His experience with the Microsoft Dynamics product line and partner channel go back to 1999 when he joined the North American Subsidiary of Damgaard, the original developers of Microsoft Dynamics AX, in a sales and channel management role. In 2001, Damgaard merged with Navision and Dennis became a Regional Sales Manager responsible for all revenue in Navision’s East Region. Dennis continued on to Microsoft with their acquisition of Navision in July 2002. His roles at Microsoft for the next 4 years revolved around Microsoft Dynamics ERP sales and Partner Management & Development.

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