NAVUG: Tell me about Data Masons.
Dennis Bruce (DB): Data Masons has been around since 1996, and we started on Microsoft Dynamics in 2004. We’ve seen major growth since 2008 as we have a niche in the market, providing a complete electronic data interchange (EDI) solution for Microsoft Dynamics. We concentrate on EDI compliance and integration for Microsoft Dynamics and are the only EDI company that has an integrated solution for Microsoft Dynamics NAV, Microsoft Dynamics AX, and Microsoft Dynamics GP.
NAVUG: Tell me about your EDI solution.
DB: Our product is called Vantage Point EDI for Dynamics, and it includes a native translator, an ASN packing system, EDI document management, a UCC-128 label print engine, powerful data storage for turnaround documents, and business connectors for tight integration to Microsoft Dynamics.
NAVUG: Data Masons has been a NAVUG Forum Sponsor for the last 3 years. What do you enjoy about the event?
DB: Right, we’ve been a Premier Sponsor for the last three years, and it’s exciting to see the event grow every year. You can see the excitement in the community, and this year, for the first time, we’ve seen a lot of Microsoft Dynamics NAV VARs get on board and attend with their Customers. That’s really exciting because their attendance will help grow the event as time goes on.
NAVUG: What are your main goals when you attend Forum?
DB: Forum is a chance to speak not only to our Customers, but also to other Microsoft Dynamics Customers and Partners who may be searching for a new EDI solution. At the end of the day, most Partners don’t have EDI experience, but it’s important to their Customers, and they’re looking for somebody that has that competency. Data Masons has gone out of its way to deliver what we promise, and we respect the relationship that a VAR has with their Customer. We consider ourselves as an extension of that team.
NAVUG: Do you use Forum to get product feedback?
DB: Absolutely. We talk with Customers and non-Customers about the challenges they’re going through, and we see how that feedback meshes with other feedback we’ve received.
NAVUG: What’s on the horizon for Data Masons?
DB: We’re constantly putting new functionality into the product. Since we sit outside of Microsoft Dynamics, we can introduce new functionality because it’s not customized within Microsoft Dynamics NAV. We’re creating a new client-based interface that should be rolled out in the first quarter of the 2012. We’re also developing an optional, browser-based interface in the third quarter of the 2012.
NAVUG: What’s the biggest challenge with that move?
DB: Providing the functionality, from a User standpoint, when it comes to the interaction of the browser client in the application itself. When you use a browser, you don’t think twice about what you’re doing. Ours will be the same, customized to a User’s unique processes.
NAVUG: Is there anything else you’d like to share with our readers?
DB: The exciting thing about the Microsoft Dynamics NAV market is the huge growth potential. The Microsoft Dynamics NAV community is accustomed to having everything built in Microsoft Dynamics NAV, and there has been a shift to realize that solutions can exist outside and help them get where they need to be while providing flexibility. Flexibility is key with EDI. The cost of not doing EDI well can be expensive, and giving that responsibility to a trusted Partner can make that worry go away.