It’s not just the Tweet, but how it’s Tweeted: Using #hashtags to benefit the Microsoft Dynamics community

Thursday, March 24, 2011 at 9:00 pm
By Jon Rivers

When we launched our Twitter account, I needed to explain #hashtags and how to best use them to my colleagues. While doing so my brain started to run-off into all different directions (nothing unusual there) about how ISVs, VARs, Subject Matter Experts, User Groups (e.g. AXUG, GPUG, NAVUG), Conferences (e.g. Convergence 2011) and of course, Microsoft benefit from using consistent #hashtags in their Tweets.

If you’re unfamiliar yourself, the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Read “What are Hashtags” for more information.

So why should you care about #hashtags? If you use #hashtags then your message is categorized according to each tag, which makes it easier for someone to find information on a specific topic. As members of the Dynamics community, we can help potential prospects, partners, consultants, etc. navigate to relevant information by making sure we categorize our Tweets with the appropriate tags. For some of you, you might narrow that objective down even further and use tags more focused on a specific Dynamics platform, or even a type of product. Remember though, that hashtags are included within a Tweet’s 140 character limit, so choose wisely.

What #hashtags we should use? That’s not something I can decide, but I’ll help by initiating that discussion. From my own searches, I found the following tags most commonly used within the community:

Has anyone seen other ones being used? If so drop me an email at jon.rivers@datamasons.com or just leave a comment on this post. I also think it might be worth creating additional tags to further help categorize content within the community. Suggested tags:

Those are just a few suggestions, but what about vertical markets, such as retail, for example? The list could go on and on, but hopefully this will make you think about how you Tweet so that the right people have the right information at their fingertips. By categorizing Tweets, not only is information easier to find, but it also drives awareness within our Microsoft Dynamics Community.

And with Convergence on the horizon, don’t forget to use #CONV11 on your conference-related Tweets so that your followers can easily stay in-the-know on the latest news coming from the conference! Another tip on hashtags: When it comes to conferences, most of us in the Tweeting community use as few hashtags as possible as it makes it easier to follow the entire conference conversation. So at the very least follow #CONV11 and then go from there!

6 Comments

  1. Hi Jon,

    Thanks for publishing this list! My name is Anthony Cross, and I am a Sr. Marketing Manager in Microsoft Dynamics, responsible for our social media program.

    A couple of comments on teh table above:
    - Our primary, official tags are #MSDYNERP, #MSDYNCRM, AND #MSDYNCOMM (for community). We don;t use #msdyn.
    - We use #MSDYNAX, #MSDYNGP, #MSDYNNAV, and #MSDYNSL for our 4 ERP products.
    - I like your suggestions for the ISVs, VARs, and industries!

    Kind regards,
    Anthony

  2. Nick Hoban says:

    Jon,
    This is a great tool for Microsoft Dynamics user to utilize while using twitter. Thank you for putting this together!

  3. Jon Rivers says:

    Some more #hashtags http://www.datamasons.com/blog/477/what%e2%80%99s-new-with-those-hashtags/

    Events:
    Microsoft’s Worldwide Partner Conference (WPC) is using #WPC11 to keep the community up-to-date on the event in Los Angeles, July 10-14. WPC is an annual gathering for the Microsoft partner community to learn about Microsoft’s roadmap for the upcoming year, network and build connections, share best practices, experience the latest product innovations and learn new skills and techniques.

    NAV Directions is using #DIRECTIONS2011. This annual partner-focused event brings the NAV community together in Orlando, October 12-15.

    Microsoft:

    #MSPARTNER – Used by Microsoft for the Partner Community

    #MSDYNCOMM – Used by the Dynamics Community

    #AX2012 is used to promote everything to do with the AX2012 product.

  4. admin says:

    As a hashtag enthusiast and advocate, I’m extremely excited that Microsoft recently introduced a new hashtag to be used by the Microsoft Dynamics partner community, including both ISVs and VARs. To create a steady flow of activity, Microsoft is encouraging us to join in and tweet our customer wins by appending the #MSDYNWINS hastag to the end. Microsoft’s goal is to have the greater Dynamics community participate so that we can all benefit from evangelizing the steady influx of new customers joining the community.

  5. shikhar says:

    Is there an updated list posted somewhere also identifying CRM #s?

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